The Programmatic Bureau
We Make Media Buying Easy
At The Programmatic Bureau, we give clients the advantage of smarter, more efficient media buying.
By combining access to premium inventory with an audience-first, omnichannel approach, we ensure every campaign reaches the right people, in the right places, at the right time.
What we do
We are industry leading programmatic media strategists and brokers.
We are a media broker with access to premium inventory across Digital Out-of-Home, Connected TV, Digital Audio, and Display/Online Video at preferential rates.
Our audience-first planning and buying strategy allows us to leverage the unique strengths of each channel while optimising messaging, reach, and frequency to deliver maximum efficiency.
With one point of contact and one purchase order, we make multichannel and omnichannel buying simple and seamless.
What sets us apart?
Senior Expertise - at every touchpoint
Transparency - clear processes and pricing
Impartial and Agnostic - Driven by your objectives not publisher or inventor bias
Simplicity - streamlined solutions for an increasingly complex media landscape.
Get in touch to simplify your media buying
Media solutions we offer
Digital Out Of Home
Digital Out Of Home (DOOH) excels at encoding brand messages in audiences’ long-term memories in a non-intrusive way. It’s also a strong primer for brand engagement and can make other channels significantly more impactful and effective.
We buy dgital out of home accross all vendors including Lumo, JC Decaux, QMS, Go Media, OOH + Many more
Digital Audio
Digital audio delivers strong recall and as a multitasking channel (think listening to music while working out or to a podcast while travelling), digital audio reaches audiences in contexts that no other media can.
We by digital audio acrross all major local and internation radio stations, streaming services and podacsts. We can even buy digital audio ads that plays while a user plays games on their phones.
Connected TV
While attention is already high for big-screen streaming due to its immersive nature, research has found that CTV consistently drives even higher attention and connection in an omnichannel campaign, while also reducing fatigue.
We buy CTV accross all local players and available ad supported streaming services including exclusive access to Prime Video via Deep Media.
Holistic Omnichannel Solutions
Omnichannel campaigns run across 3 or more digital channels (i.e. Digital Out Of Home, Digital Audio, Connected TV and Display) and ensure you engage your customers seamlessly across their preferred platforms, creating a unified and personalized experience at every touchpoint.
We have access to global leading platforms to enable our customers the smartest omnichannel solutions available.
Get in touch to simplify your media buying
Multichannel vs Omnichannel
Multichannel
Multichannel marketing means using different channels such as mobile, display, native, video, audio, DOOH, or CTV - but each channel works in silo. They aren’t linked together, so each one is planned and run on its own, with no overarching audience reach and frequency management.
Omnichannel
This audience first approach focuses on connecting multiple digital channels -such as mobile, display, native, video, audio, DOOH, or CTV -into one coordinated campaign. Omnichannel campaigns optimize messaging and frequency as the target audience consumes media throughout the day.
Why programmatic buying?
Programmatic buying is simply (but not simple!) the automation of the media buying process.
Instead of booking a fixed amount of media inventory directly with each publisher, programmatic buying allows us to evaluate each media impression against the target audience and campaign objective to buy smarter across all publishers/channels.
This media impression evaluation happens in real time, every time, and ensures you only pay for optimum media impressions, delivering stronger results for your media campaign.
Programmatic buying allows us to frequency cap and dedupe reach against each person, therefore minimises wastage where one person may see your ad 50 times, and another just once.
The Programmatic Bureau
Whether you’re looking for simplified multi vendor digital out of home buying or a full omnichannel campaign, get in touch to find out how we can help you.